Booking Points Betting: What It Is, What It Costs, and Who Offers It

Updated October 2026
Licensed
usAvailable in US
Fast payouts
18+ Only

Last verified 30 October 2026 against the Gambling Commission’s public register for each operator named below. Everything on a British licensed site — identity checks, payment limits, the GAMSTOP opt-out, the bonus rules — runs against the same framework, and it is the framework this page opens on before a single booking-points price is named.

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Kalooki Sportsbook is operated by Kalooki Sports Book Ltd (company number 12938274), licensed by the Gambling Commission under account number 57730, and is a GAMSTOP member.

Booking-points betting is a niche market on football matches where a bookmaker converts each yellow card, each red card and each sin-bin into a number, and the punter is paid against the total at full time. The headline number is small — most operators print a market like “over/under 3.5 booking points” or “team A 0–1 booking points” — but it grows quickly once the variables stack: a yellow card is a value, a red card is a second value, an accumulation to the player is sometimes a third, and the settlement rules for the sin-bin are operator-specific. The market is a corner of the football menu, not a standalone product, and a serious reader needs three things before sizing a stake: how the operator weights each card, what counts as a settled card, and the margin baked into the two-way price.

This page lays the subject out in that order. The opening section builds the market from the ground up — what booking points are, how the card ladder works, how the bet settles. Then the legality and the safer-gambling frame, because in Great Britain the same statute sets both and both shape the choice of operator. Then the mechanics of the price itself: how a bet returns, what the margin is, why two 1.90 prices do not return 12/5. Then the ten UK-licensed brands that the Commission register lists under a remote general betting standard licence and that show football, with the booking-points market specifically tested for. The page closes with five questions readers keep asking about the market and the maths.

How a Booking-Points Market Is Built

A booking-points market is a totals market on cards, dressed in the same language as a totals market on goals: the operator prints a line — a number of points — and a direction (over or under), and the punter picks one. The difference is what feeds the line. Where goals depend on shot quality, booking points depend on the referee’s reading of the match and the managers’ tolerance for a tactical foul, and that is why the same fixture priced at “over 3.5 booking points” by one bookmaker can be priced at “under 3.5” by another on the morning of the game. The number itself is also a choice the bookmaker makes. Some print the line at 3.5, some at 4.5, some build it as a band (0–1, 2–3, 4–5, 6+) on each team, and the band format is the format that exposes the price ladder most clearly.

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Midnite's site cites Gambling Commission licence 101839 and shows in-play events, an acca builder, popular accas and price boosts with maximum-stake limits.

The weights themselves are the part of the market that varies most between operators. The default, in the British market, is ten points for a yellow card and twenty-five points for a straight red — the convention used by Sky Bet, Bet365 and William Hill and the one the price most often carries. Some operators add five more points if a player picks up a second yellow and is sent off, taking a yellow-and-red to thirty, on the grounds that the second yellow is itself a separate offence. A handful — Paddy Power and Betfair in the wider market — print a slightly different weight for a sin-bin in competitions that use one (rugby league, in particular, where a ten-minute bin is its own line). What changes between operators is the card ladder, not the structure: every booking-points market is a totals bet on that operator’s chosen scale, settled on the cards awarded during normal time plus stoppage time, and excluding extra time unless the operator states otherwise.

The card ladder is the spec a reader checks first. A bet on “over 30 booking points” at one bookmaker is settled as “over three cards” — three yellows — at the same operator, because that operator weights each yellow at ten. The same selection at a coral that assigned a red the value of twenty-five needs a different number of cards to clear it, and a bettor who reads one operator’s line and copies it across to another will be settled at a different level than the one they priced. Three things follow from this. First, the headline line is meaningless without the scale. Second, the same fixture produces different markets at different operators, so a comparison of “the booking-points price at Bet365 and William Hill” is a comparison of two different ladders. Third, settlement — what counts as a card, whether a post-match red from VAR counts, whether a bench-clearing incident counts as cards for the players or the staff — is also an operator rule, and the terms live on the same page as the ladder.

Settling, Staking, and Reading the Card

A booking-points bet settles at full time on the cards the referee awards during the ninety minutes plus the stoppage the referee adds. A card shown after the final whistle — for a melee, for a deliberate foul off the ball — is not part of the card count, because the match has ended; an operator whose terms say “cards shown during the match” includes only what the referee awards inside play. VAR-triggered cards are a sharper case: a card awarded on review for an incident that happened inside the ninety minutes counts, because the booking is part of the disciplinary record of the match; a card awarded for an incident the VAR spotted after the whistle does not, because the booking is post-match. The same logic governs an offside flagged after play has moved on: the goal stands or falls on the moment of the incident, not the moment of the decision. A reader who wants certainty checks the operator’s house rules — most print the rule in the market’s own terms, sometimes with a worked example.

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Unibet states it has operated since 1999, and its UK site is run by Platinum Gaming Limited, Gibraltar, under Gambling Commission account 45322.

Staking follows the rest of the football menu. A single is one selection on one match; a double is two singles multiplied; an accumulator is three or more. The booking-points market is also a frequent pick on a bet builder — the same-game multi that the British bookmakers have made a centrepiece of their football offering — where a yellow-card ladder is bundled with a goalscorer, a total goals line, and a corners line on the same fixture. The bundling is the operator’s, the odds are the operator’s, and the price of the bundle is the multiplication of the legs: a 2.10 booking-points leg and a 1.80 goalscorer leg and a 1.95 corners leg price as 2.10 × 1.80 × 1.95 = 7.371, presented as a single price. The catch on the bundling is the same catch as on any combined bet: every leg has to win. Lose any one and the whole bundle loses, and a £10 stake returns nothing.

Cash-out sits on top of the bundle for the operators that offer it, and it is the operator’s right to take the bet back at a price of its own choosing during the match. The price during the match is rarely the same as the price the bundle started at — a goal in the first ten minutes shifts the goalscorer leg sharply, a soft card early shifts the bookings leg, and the operator’s cash-out price moves with the bundle rather than with any one leg. Cash-out is not a guaranteed feature on every booking-points bundle and not at every match, and the operator’s terms name the matches it is available on. The mechanics are the same as on a single: the operator offers a price, the punter accepts or rejects, and once accepted the bet is settled at that price with no further right to the original line.

Legality and Regulation in Great Britain

Every operator reviewed below holds a remote operating licence from the Gambling Commission, the regulator set up under the Gambling Act 2005 to license the British commercial market. The framework is permissive at the top and strict at the edges: there is no statutory list of permitted markets — no Department of Home Gazette statement that a booking-points market is or is not allowed — and an operator holding a remote general betting standard (real events) licence may offer football card markets under its own rules, subject to the Licence Conditions and Codes of Practice and to the Commission’s social responsibility code. A Curaçao, Maltese or Gibraltar licence is not a substitute: since the Gambling (Licensing and Advertising) Act 2014 an operator whose remote facilities are used in Great Britain needs a Commission licence wherever it is incorporated, and the public register is what proves it.

The test of a licence is the register itself. Anyone can search it by business name, by trading name, by domain, or by Commission account number; the register lists the licence holder, the licence type, the status, and the start date. A reader who wants to check a brand types the brand name or the address into the Commission’s register page; a reader who wants to check the licence number a brand claims cross-references the number on the same page. No single operator on the Commission’s register is “the only” licensed bookmaker — the register runs into the low thousands of licence-holder entries, and a place in a comparison on this page is a position in a comparison, not a licence — and the descriptions that follow name each operator’s Commission account number so a reader can check.

Northern Ireland is outside the Gambling Act 2005 and runs on older legislation; a “GB-licensed” operator means a Great Britain licence. The minimum age to bet is 18. Since 7 May 2019 every British licensed operator has to verify the customer’s name, address and date of birth before the first deposit and before the first bet, including with a free bet, and no licensed site runs an anonymous product. Credit cards have been banned for gambling in Great Britain since 14 April 2020, including credit-card-funded payments through an e-wallet; debit cards and the like are not removed by the ban. A reader who finds a site that does not check identity or that accepts a credit card is reading a site that is not running on a British licence, and the protections that follow — the GAMSTOP coverage, the bonus cap, the dispute-resolution route — do not apply.

Safer Gambling: GAMSTOP, Limits, and the Frame Around the Bet

Every British licensed online operator takes part in GAMSTOP, the national multi-operator self-exclusion scheme. A customer who registers with GAMSTOP excludes themselves from every British licensed online bookmaker at once for a minimum of six months — six months, one year, five years, or five years with auto-renewal — and after the minimum period the exclusion stays in place for a further seven years unless the customer asks GAMSTOP to remove it. GAMSTOP covers online sites and apps; betting shops use a separate service. A customer who has self-excluded cannot bet on any operator reviewed below for the duration of the exclusion, and the operator’s identity check stops the exclusion from being bypassed by opening a second account.

The financial-vulnerability check sits beside the identity check and is part of the same licence condition. From 28 February 2025 a licensed remote betting operator runs a public-record check when a customer’s deposits minus withdrawals exceed £150 in a rolling 30 days; the check looks at public records (bankruptcy, county court judgments) and is not an income check or a credit reference check. A separate, broader set of “financial risk assessments” — the affordability checks of the press coverage — was announced by the Commission in July 2026 in a staged plan with no start date, and the right framing for that policy is “announced, staged, no start date”, not “in force”.

Operators must offer a gross deposit limit on a fixed bracket — a customer can set a daily, weekly or monthly cap — and the limits have been rolled out in phases since 31 October 2025, with a second phase scheduled for 30 September 2026. There is no state-set ceiling on stakes or on losses, and a customer who wants a tighter frame sets it themselves. Help is available outside the operators: GamCare runs the National Gambling Helpline, GambleAware funds treatment and advice, the NHS runs gambling clinics across Great Britain, and Gamblers Anonymous runs peer-support meetings. None of these is an operator, and none of them requires a customer to have bet with a particular brand.

How a Betting Price Is Rewritten and What the Margin Costs

The British market prints odds in fractional form on the high street and in decimal form online, and the two formats describe the same number. A fractional price of 5/1 is a decimal price of 6.00 — a £1 stake returns £6, of which £5 is profit and £1 is the stake returned. A fractional price of evens is a decimal price of 2.00. A reader on a British licensed site sees the decimal form, sometimes labelled “EU odds” or “decimal odds” in the betslip settings. The mechanics are the same on every market a bookmaker runs: stake × decimal odds is the total return if the bet wins, and the net profit — what the bettor keeps after the stake — is stake × (odds − 1). A £10 bet at 6.00 returns £60; the £50 of profit is the £10 stake multiplied by 5.00.

A combined bet multiplies the prices. A double at 2.10 and 1.80 is a single price of 2.10 × 1.80 = 3.78. A treble at 1.95, 2.20 and 1.70 is a single price of 1.95 × 2.20 × 1.70 = 7.293. The arithmetic is the same on a booking-points bundle as on a goalscorer bundle, and the price on the betslip is the product of the legs. A reader who wants to check the multiplication reads the price on the betslip and divides it by the price of each leg in turn; the result of every division should be the price of the next leg.

The bookmaker’s margin is the harder number to see, because it lives inside the price. A two-way market at 1.90 / 1.90 does not return £1.90 on every £1 staked across the outcomes; it returns £1.90 on the winning side and nothing on the losing side. The payout share — the share of every £1 staked across both outcomes that the bookmaker returns on average — is the reciprocal of the sum of the reciprocals of the prices: 1 ÷ (1/1.90 + 1/1.90) = 1 ÷ (0.5263 + 0.5263) = 1 ÷ 1.0526 = 0.9500. The margin is 1 minus the payout share, or 0.0500, or 5.00%. The same arithmetic on a 1.80 / 2.00 line is 1 ÷ (0.5556 + 0.5000) = 1 ÷ 1.0556 = 0.9474, a margin of 5.26%. The same arithmetic on a 2.00 / 1.70 line — a more lopsided book — is 1 ÷ (0.5000 + 0.5882) = 1 ÷ 1.0882 = 0.9189, a margin of 8.11%.

The margin is what the bookmaker keeps on every unit staked across the market, regardless of which side wins. A 5% margin on a market where £100 changes hands in a fixture returns £95 in total payouts and keeps £5 in revenue. The reader’s bill for the market is the margin, paid whether they win or lose, and the bill is higher on a market where one outcome is more likely than the other (the lopsided line above) than on a market where the outcomes are priced evenly. The booking-points market sits in the 4.5% to 6.5% margin band on most British licensed sites for the bigger fixtures — a Champions League group game, a Premier League derby — and the band drifts higher on the lower leagues and on the live in-play book, where the operator’s risk-management is sharper. None of this is hidden; the price on the betslip carries the margin, and the margin is what changes between an 11/10 line and a 6/5 line on the same fixture.

Free Bets, Bonuses, and What an Offer Costs

The British licensed market uses three offer shapes. A free bet is a stake the operator credits to a customer and pays out the profit only — a £10 free bet at 3.00 returns £30 in profit and nothing in stake. A matched-deposit bonus is a percentage of the customer’s first deposit credited as bonus funds, with a wagering requirement that has to be cleared before withdrawal. A “risk-free” first bet is a stake the operator refunds as a free bet if it loses, and the refund is a free bet, not money. Each shape is a different settlement rule, and a reader who treats them as the same product reads the wrong number.

The promotion rules that govern the offers have been tightened. Since 19 January 2026 wagering requirements on bonuses are capped at 10x — a £10 bonus at 50x needs £500 of bets before it withdraws; under the cap no more than £100 in turnover is required to clear a £10 bonus. Mixed-product promotions — an offer that asks a customer to bet on football to earn free spins in a casino, for example — are banned under the same rules. The cap applies to the wagering requirement, not to the stake of any single bet, and the cap does not apply to free bets that carry no wagering condition. The exact wording of each operator’s terms sits on the same page as the offer.

A free bet on a booking-points market is settled on the same ladder as a cash stake. A £10 free bet at 3.00 on “over 3.5 booking points” returns £30 in profit if the bet wins, and the £10 stake is not returned. The offer the operator advertises is a headline — a “£30 free bet” or a “£50 in free bets” — and the headline is the stake the operator credits, not the profit the customer keeps. A reader who sizes a free bet as if it were cash sizes it wrong, because a winning £10 cash bet at 3.00 returns £30 and a winning £10 free bet at 3.00 returns £30 — and on a loss a cash bet loses £10 while a free bet loses £0. The free bet’s edge is on the win, not on the loss.

The Ten Operators Reviewed

The brands below are the ten that the Commission’s public register lists under a remote operating licence for Great Britain and that show football card markets on the betting menu. The licence numbers and the licence-holder names are taken from the register; the descriptions that follow name what each operator’s own terms state on the booking-points market and on the safer-gambling frame. Each review closes on the brand’s fit to a specific kind of reader, because the same market is a different product at a different operator.

Bet Ahoy — A New-Bookmaker Shape on the Booking-Points Card

Bet Ahoy operates under Commission account 100094, with Bet Ahoy Ltd as the licence holder and betahoy.co.uk as the registered domain. The welcome shape is the headline: a £10 sports bet at minimum qualifying odds returns a £5 sports free bet and a £5 acca free bet, both credited on settlement and usable on football. A smaller welcome offer is a smaller qualification, and the terms of the qualification are tighter than the headline suggests — a £10 stake at very short odds does not always count as a qualifying bet under most welcome rules, and a reader should check the qualifying-odds floor before sizing the stake.

The booking-points offering sits inside a football menu built around the bet builder and the in-play book, and the price ladder on the bigger fixtures is competitive against the larger operators on the band. The niche the brand fills is the new-customer niche: a reader who has not yet locked a primary account and wants to test the booking-points ladder at one of the smaller British books will find a market here with the same scale as the bigger books. The brand is a strong choice for a new-customer stake on a fresh menu, though it lacks the deeper bet-builder menus found at the larger operators.

DragonBet — A Welsh-Football Anchor With a Card Market on the Side

DragonBet operates under Commission account 64908, with DragonBet Ltd as the licence holder and dragonbet.co.uk as the registered domain. The brand was built around Welsh football and rugby, and the betting menu reflects that — the Welsh Premier League, the Welsh rugby regional leagues, and the Six Nations are first-tier fixtures on the app. The card market on those leagues is the brand’s specific edge: a reader who follows the JD Welsh Premier League and wants a card ladder on a Penybont vs Barry Town United fixture will find one here, and the depth of the menu on the Welsh leagues is what the bigger houses do not offer.

Outside Welsh football and rugby the card market follows the rest of the British licensed industry — Premier League, Championship, the European club competitions — and the price on those fixtures is in line with the larger books on the headline lines, slightly worse on the in-play ladder. The booking-points card is solid but not exceptional, and the brand’s pitch is the spender who follows the niche leagues. The brand’s focus is clear: a card-ladder specialist for Welsh football followers, whereas a punter seeking a broader bet-builder menu might prefer a larger bookmaker.

BetTom — A Two-Product Welcome With a Football Menu Betting On

BetTom operates under Commission account 64959, with Bet Tom Limited as the licence holder and the brand’s own site as the registered domain. The welcome shape is a two-product split — a 50% back as a free bet of up to £50 on the sportsbook, and a matching 50% back as free slot funds of up to £50 on the casino — and the two halves settle on different turnover rules. A reader who wants a single-product welcome should look elsewhere; a reader who plays both sportsbook and casino and wants the matched exposure gets a familiar two-leg shape here.

The football menu sits behind the welcome. The booking-points card is built around the Premier League and the European club competitions, with a standard 10/25 ladder and an in-play book on the bigger fixtures. The price is competitive but not exceptional against the larger houses on the headline lines, and the niche the brand fills is the two-product reader. This operator is well-positioned for a reader engaging with both sportsbook and casino products, unlike a specialist sports bettor focused solely on football.

Smarkets — An Exchange Where the Booking-Points Card Is a User-Set Line

Smarkets operates under Commission account 39173, with Smarkets (Malta) Limited as the licence holder and the brand’s own site as the registered domain. The licence category is different from the rest of this list — Smarkets runs as a betting intermediary, the licence type that covers betting exchanges where customers bet against each other rather than against a bookmaker — and the mechanics of the price are different. A back bet is a bet that the selection wins; a lay bet is a bet that the selection loses. The price on a back bet is set by other customers willing to lay the same selection, and the price on a lay bet is set by other customers willing to back the same selection, and the platform sits in the middle to take a commission on the net winnings of the winning side.

The commission is the platform’s revenue and the closest analogue to the bookmaker’s margin. The standard rate is 2% on eligible exchange bets, and new customers have been offered 0% commission for 60 days against a minimum first deposit of £10. A reader who wants a booking-points price that the bookmaker has not printed can sometimes find one on the exchange — a customer-laid line on a specific card ladder, for instance — and the depth of the menu is set by the customers rather than by the platform. The exchange model is effective for taking specific prices or laying selections, setting it apart from a standard bookmaker’s back-only betslip.

Paddy Power — A Bet Builder Built Around the Same Match

Paddy Power operates under Commission account 39439, with PPB Counterparty Services Limited as the licence holder and Paddy Power as the registered domain. The football menu is built around the bet builder, and the same-game multi is the bet the brand pushes: a single fixture bundled into one betslip with a goalscorer, a card ladder, a corners line, and a player-stat line on the same match. The Super Sub feature is a brand-specific mechanic — if a selected player is substituted, the bet rolls over to the replacement rather than voiding — and that mechanic changes the risk profile of a bet on a goalscorer or a player-stat line.

The booking-points card is priced aggressively on the bigger Premier League and Champions League fixtures, and the bet builder bundles the card ladder with goalscorers and corners on the same match. The Popular Bet Builders section — a curated list of bundles other customers have built — is the social proof the brand offers on the menu, and the player and ACCA stats are the data layer that sits behind the bundling. With a curated bundles menu, the brand caters to bet-builder enthusiasts, leaving exchange-style bettors to seek their specific menus elsewhere.

Bar One Racing — A Racing-Anchored Brand With a Football Card on the Side

Bar One Racing operates under Commission account 56516, with Bar-One Racing Limited as the licence holder and Bar One Racing as the registered domain. The brand is an Irish independent bookmaker with shops across Ireland and racing sponsorships at Dundalk, Fairyhouse, Navan, The Curragh, Curraheen Park and Cork, and the betting menu is built around horse racing in the first tier. The football menu is present and the booking-points card is priced on the Premier League and the Champions League, but the depth of the menu does not match a brand whose first-tier sport is football.

A reader who bets mostly on racing and wants a football card on the bigger Premier League fixtures will find the menu adequate. A reader who wants a deep bet builder, a wide selection of leagues, or a curated in-play book on football will not. For racing enthusiasts who occasionally bet on football, the brand offers a serviceable card ladder on major fixtures.

Fitzwilliam Sports — A Book Built Around the Oddschecker Average

Fitzwilliam Sports operates under Commission account 48760, with SBKI Limited as the licence holder and Fitzwilliam Sports as the registered domain. The pricing model is the brand’s distinctive feature: the prices are based on Oddschecker’s average price for each selection, and the brand is built around being at or near the average on the bigger fixtures. A reader who wants a price that is in line with the rest of the market — neither the best price nor the worst — will find it here, and the brand’s pitch is the average-price pitch rather than the best-price pitch.

The booking-points card follows the same model. The ladder is the standard 10/25, the price is the Oddschecker average at the time of the price, and the menu on the bigger Premier League and Championship fixtures is competitive but not exceptional. The brand also publishes Apple and Google mobile apps. The brand’s model is geared toward the average-price bettor, making it a reliable option for standard fixtures, though those hunting for the market’s absolute best price might look elsewhere.

Betmaster — A Smaller Menu Built Around the Bigger Fixtures

Betmaster operates under Commission account 65699, with BM Solutions GB Ltd as the licence holder and betmaster.co.uk as the registered domain. The brand is incorporated in Malta and runs on a British licence, and the menu is built around the bigger fixtures in football: the Premier League, the Champions League, the World Cup qualifiers. The booking-points card is present on those fixtures and absent on the smaller leagues, and a reader who follows the lower leagues of English football will not find a deep menu.

The price on the headline fixtures is competitive against the larger houses, and the welcome shape is the standard smaller-brand shape. The niche the brand fills is the bigger-fixture reader, and the menu outside the bigger fixtures is thinner than at the larger books. The brand is primarily focused on marquee football fixtures, which serves the occasional bettor well, while those needing extensive lower-league coverage will likely find a better experience at a larger operator.

Lottoland — A Lottery-Anchored Brand With a Football Menu

Lottoland operates under Commission account 38991, with EU Lotto Limited as the licence holder and lottoland.co.uk as the registered domain. The brand’s first product is lottery betting — bets on the outcome of national and international lottery draws — and the second product is casino, with scratchcards and slots on the side. The football menu is the third product and the booking-points card sits inside it, priced on the bigger fixtures but not on every league. The brand’s pitch is the lottery betting, and the football menu is a complement rather than a centrepiece.

A reader who wants a booking-points card on a specific lower-league fixture will not find it here. A reader who plays the lottery and the casino and wants a workable football menu on the side will find an adequate menu on the Premier League and Champions League. The football menu provides adequate coverage for casual betting alongside lottery and casino play, though dedicated football bettors typically require the deeper markets of a specialist bookmaker.

888sport — A Full-Menu Brand With a Bet Builder and Cash Out

888sport operates under Commission account 39028, with 888 UK Limited as the licence holder and 888sport as the registered domain. The football menu is the full menu: pre-match and in-play betting, Cash Out, Bet Builder, racing streams, a BetFinder form tool for finding bets, a live bet feed, and daily boosted odds. The booking-points card is priced on the Premier League, the Championship, the European club competitions and the bigger internationals, and the bet builder bundles the card ladder with goalscorers and corners on the same fixture.

The price on the headline fixtures is in line with the larger books on the bigger Premier League fixtures, slightly worse on the in-play ladder. The Cash Out is the standout mechanic on the bet builder — a bettor who has bundled a card ladder with a goalscorer can take a price during the match — and Cash Out is not always available, including on each-way bets and some accumulators. The comprehensive menu and robust features like Cash Out make this a solid choice for general football bettors, setting it apart from the more niche offerings found at exchanges or smaller, specialized books.

How to Read the Table

The table below lists the ten operators and the matters a reader checks before sizing a stake on a booking-points market. The first column is the brand. The second column is the Gambling Commission licence: the account number on the register and the licence-holder name, both of which a reader can check on the Commission’s public register by name or by number. The third column is what the operator’s own terms state on the booking-points market: the card ladder the operator uses, the welcome shape, the bet builder or cash-out mechanic where the operator has one, and the safer-gambling frame.

Brand Gambling Commission licence What the operator’s own terms state on booking points
Bet Ahoy Account 100094 — Bet Ahoy Ltd £10 qualifying sports bet returns £5 sports free bet and £5 acca free bet; booking-points card priced on the bigger fixtures
DragonBet Account 64908 — DragonBet Ltd Welsh football and rugby markets in the first tier; booking-points card priced on the bigger fixtures across the league set
BetTom Account 64959 — Bet Tom Limited 50% back as a free bet of up to £50 on sports and a matching 50% back up to £50 as free slot funds on casino
Smarkets Account 39173 — Smarkets (Malta) Limited Exchange with 2% commission on eligible bets and 0% for 60 days for new customers on a £10 minimum deposit; back and lay bets
Paddy Power Account 39439 — PPB Counterparty Services Limited Bet Builder+, Popular Bet Builders, Super Sub for substituted players, player and ACCA stats, expanded Win More markets
Bar One Racing Account 56516 — Bar-One Racing Limited Irish racing-anchored menu with shops in Ireland and racing sponsorships at Dundalk, Fairyhouse, Navan, The Curragh, Curraheen Park and Cork
Fitzwilliam Sports Account 48760 — SBKI Limited Prices based on Oddschecker’s average for each selection; Apple and Google mobile apps
Betmaster Account 65699 — BM Solutions GB Ltd Football menu built around the bigger fixtures; booking-points card priced on the Premier League, the Champions League and the World Cup qualifiers
Lottoland Account 38991 — EU Lotto Limited Lottery betting, casino, scratchcards and football; booking-points card on the bigger football fixtures
888sport Account 39028 — 888 UK Limited Pre-match and in-play betting, Cash Out, Bet Builder, racing streams, BetFinder form tools, daily boosted odds

The spread in the table is the spread a reader should expect from ten operators running on the same British licence framework: the licence numbers are all current on the Commission’s register, the menu depth varies from a lottery-anchored brand to a full-menu bookmaker, and the booking-points card is a present feature at every operator on the bigger fixtures. The reader’s choice is the choice of menu shape — a bookmaker for the back-only betslip, an exchange for the back-and-lay line, a racing-anchored book for the racing-first reader — and not a choice between licensed and unlicensed. Every brand in this table holds a remote operating licence from the Gambling Commission.

Frequently Asked Questions

What are booking points in football betting?

A booking-points market is a totals market on cards, priced the same way a totals market on goals is priced: a line and a direction, over or under. The operator chooses the line — most print “over/under 3.5 booking points” or “over/under 4.5” — and the card ladder the operator uses to weight each card. The British market standard is ten points for a yellow card and twenty-five for a red, with a second yellow sometimes worth an extra five. The bet pays out on the sum of the cards the referee awards in normal time plus stoppage time, with extra time excluded unless the operator states otherwise.

What is the bookmaker’s margin and how can it be seen in the odds?

The margin is what the bookmaker keeps on every unit staked across the market, paid whether the bettor wins or loses. The number lives inside the price: a two-way market at 1.90 / 1.90 returns 95p on average for every £1 staked across both outcomes, and the remaining 5p is the margin. The arithmetic is the reciprocal of the sum of the reciprocals of the prices, minus one. A lopsided line — 2.00 / 1.70 — carries a higher margin than an even line — 1.90 / 1.90 — because the sum of the reciprocals is higher and the payout share is lower. A 5% margin on a market where £100 changes hands returns £95 in payouts and keeps £5 in revenue.

How can a reader check that a bookmaker holds a Gambling Commission licence?

The Commission’s public register is the test. It can be searched by business name, by trading name, by domain, or by Commission account number, and it lists the licence holder, the licence type, the status, and the start date. A reader who wants to check a brand types the brand name or the address into the register and reads off the licence number; a reader who wants to check the licence number a brand claims cross-references the number on the same page. A place in a comparison on this page is a position in a comparison, not a licence, and no single operator is “the only” licensed bookmaker.

How is the return on a bet worked out from the stake and the odds?

The decimal odds multiplied by the stake gives the total return if the bet wins, and the net profit is the stake multiplied by (odds − 1). A £10 stake at 3.00 returns £30, of which £20 is profit and £10 is the stake returned. A combined bet multiplies the prices: a double at 2.10 and 1.80 is a single price of 3.78, and a £10 stake at 3.78 returns £37.80, of which £27.80 is profit. A free bet pays out the profit only — a £10 free bet at 3.00 returns £30 in profit and nothing in stake — and a reader who sizes a free bet as if it were cash sizes it wrong, because the stake is not returned.

What does a red card cost the team in a booking-points market?

A red card costs the team the player, not the match — the player is sent off and the team plays the rest of the match with ten. The booking-points line prices the card itself, with most British operators weighting a straight red at twenty-five points and a yellow-and-red at thirty. A bet on “over 3.5 booking points” settled as a single yellow plus a yellow-and-red on the same player is a 10 + 30 = 40-point match, well over the line, and a bet on “team A 0–1 booking points” settled as one red on team A is a 25-point team total, also over the line. The card ladder is the operator’s choice, and the same selection at a different operator may settle at a different level.

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